Beattie Edmondson and Morgana Robinson voiced these short social films to promote the 2018 Winter Olympics in PyeongChang.
I wrote the copy for these five global print ads.
A short social film to promote the second series of ‘W1A’ where I got to write for my hero Jessica Hynes.
I am still quite perturbed at how easily I found it to get into character…
We wanted to help Nissan stand out amongst a gazillion (roughly) sponsors at Rio 2016.
The idea was to prank the athletes into thinking Nissan had lost their marketing marbles by asking them to work their sponsor Nissan into their actual Olympic event in Rio.
The campaign was called #doitforus and it kicked off with some teasers from Chris Hoy and Tanni Grey Thompson offering some branding tips to the athletes heading to Rio.
A promo for one of the soap’s biggest storylines in the last ten years.
Ireland is a unique place. For this global tourism campaign, we wanted to celebrate the friendly locals and incredible sights, and bring to life the positive effect a country like this can have on your holiday.
A film to remind people about Debenhams - SORRY, their mums - on Mother’s Day.
To launch the new series of ‘The Choir’ on BBC2, I got the BBC Choir to sing live responses to fans as they tweeted about the first episode.
TV Campaign
A project set up so people can literally buy hope for someone in need of it.
This is a campaign we did for the launch of Kellogg’s new muesli.
If you’re wondering why you’ve never heard of the cereal, it’s because they pulled it quite soon after launch.
As far as I know, it had nothing to do with our ads.
Spoof Planning Notices
Confident of a Labour victory in the General Election last year, Guardian Jobs wanted to take advantage of the subsequent activity in the job market. These ads drove both recruiters and jobseekers to visit the GJ site.
These ads ran in the used car pages of Auto Trader in the run up to Christmas to remind people about the dangers of drinking and driving.
This was an internal piece designed to encourage people in the agency to raise money for our charity of the year.
This was an internal idea that I came up with – a book designed to inspire and encourage people in the agency to raise money for our Charity of the Year.
