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We wanted to help Nissan stand out amongst a gazillion (roughly) sponsors at Rio 2016.
The idea was to prank the athletes into thinking Nissan had lost their marketing marbles by asking them to work their sponsor Nissan into their actual Olympic event in Rio.
The campaign was called #doitforus and it kicked off with some teasers from Chris Hoy and Tanni Grey Thompson offering some branding tips to the athletes heading to Rio.